Creative Director Screenwriter Video Editor Graphic Designer Copywriter
Hi, I’m Or, a 30 year old Creative Director based in Ramat Gan.
Art and storytelling have always been my passion. I love creating things from scratch, moving between creative disciplines, and bringing myself into everything I create.
I started as a freelance content creator, and four years ago stepped in for the outgoing VP of Creative at a production company. Since then, I’ve been shaping the company’s creative and artistic direction and working with some of Israel’s biggest brands.
Now I’m ready for my next creative challenge, a place where I can keep creating and growing.
MFA in Screenwriting for Television
Tel Aviv University
BA in Film & Television
Tel Aviv University
Filmmaking studies
New York Film Academy
Brands I’ve worked with
From brief to concept: copywriting, brand-aligned slogans, presentation design & pitching, video teasers and digital branding.
To give Wolt’s executives the full VIP treatment, we turned their retreat into a resort experience. With branding that made every room feel like a pineapple suite, and the exclusive atmosphere of a members only club, all that was left was to hope that everyone would make it out alive.
Creative direction, identity, copy, video
When Tirat Zvi kicked off their sales incentive, only one thing came to mind: hot dogs. I love hot dogs. And if only fourteen people could win a wild trip to Spain, why not let them feel like wieners all the way?
We launched under “The Wiener Takes It All” - until plans changed and Alternative, another Tnuva subsidiary, joined in. The slogan became “Better together: together we’re kosher for victory,” and the competition was on. Rabbinate-approved.
Concept, copy, identity, video
As part of its annual theme, “Rafael and Beyond,” Rafael wanted to strengthen the connection within its student community, through a young experience that feels nothing like the usual corporate event.
The concept drew on student revolutions and an underground feel: Rafael’s next generation as a force that drives change and shapes the new world. A grungy visual language, a rebellious, nostalgic mood and a sense of collective belonging, built around a young community taking the future into its own hands.
Concept, slogans, presentation design
Event concepts, from slogan to key visual to the full presentation.
Cloud 9: out of office, into the clouds. A team day concept for Zesty, a cloud tech company, taking its own world literally.
(Together) After Dark: the future starts tonight. A student event concept.
Food Services Conference 2026: a new generation of regulation.
A concept for the ministry’s annual study tour.
A launch concept for Purina Merrick in Israel, a dog food brand that puts the focus on real ingredients and authenticity.
Planning, shooting and cutting, start to finish.
It’s my biggest passion, and luckily so, because a good story is the core of everything.
