I’ve always been drawn to art and stories where form and content shape one another. With four years of experience as a creative director and an MFA in TV Series Development, I believe a good story is at the core of everything.
Now I’m looking for my next creative chapter, and to bring bigger stories to life.
Brands I’ve worked with
From brief to concept: copywriting, brand-aligned slogans, presentation design & pitching, video teasers and digital branding.
To give Wolt’s executives the full VIP treatment, I turned their retreat into a resort brand of its own. Every room became a pineapple suite, set within the exclusive atmosphere of a members-only club. All that was left was to hope everyone would make it out alive.
Creative direction, concept, slogans & copy, visual identity, pitch deck, video editing
When Tirat Zvi kicked off their sales incentive, only one thing came to mind: hot dogs. I love hot dogs. And if only fourteen people could win a wild trip to Spain, why not let them feel like wieners all the way?
We launched under “The Wiener Takes It All” - until plans changed and Alternative, another Tnuva subsidiary, joined in. The slogan became “Better together: together we’re kosher for victory,” and the competition was on. Rabbinate-approved.
Creative direction, concept, slogans & copy, visual identity, logo refresh, reveal keynote, video editing
Rafael wanted to bring its student community together through a young experience that felt nothing like the usual corporate event.
The concept drew on student movements and an underground vibe: Rafael’s next generation as a force for change, shaping the world ahead. A grungy visual language, a rebellious and nostalgic mood, and a sense of collective belonging.
Creative direction, concept, slogans, pitch deck, visual identity
Creative concepts, from slogans and copywriting to visual identities and the final pitch.
A team day concept for Zesty, a cloud tech company, taking its own world literally.
A winning concept for Rafael’s students festival, for the second year in a row.
Branding for a government study tour exploring Israeli agriculture.
Launching the brand in Israel: pet food built on real ingredients and authenticity.
It’s my biggest passion, and luckily so, because a good story is the core of everything.
Planning, shooting and cutting, start to finish.
Or Moskovich
I love building entire worlds from scratch, mixing disciplines, and bringing a piece of myself into everything I make. AI is part of how I create visuals and streamline my process, but I’ll never let it think for me.
I started over a decade ago as a freelance content creator. When the production house’s VP of Creative left, I stepped into his shoes, and I’ve been leading its creative direction ever since.
But my biggest dream is writing for television, and alongside my day job, I’m currently developing a few series.
MFA in TV Series Development
Tel Aviv University
BA in Film & Television
Tel Aviv University
Filmmaking studies
New York Film Academy
